LeoVegas launches in-house sportsbook Tiger in UK
On Wednesday, LeoVegas launched its in-house sportsbook Tiger in the UK market across three of its key brands: BetMGM, LeoVegas and BetUK. The UK debut follows previous Tiger rollouts in Denmark, Brazil and Sweden, marking the latest development in LeoVegas’s two-year initiative to its proprietary sportsbook, powered by the Tipico US platform it acquired in 2024.
The operator said Tiger offers several customer-focused features it believes are key differentiators including enhanced odds boosts, a partial cash-out option and a “flex combi” product designed to provide bettors with more flexible combination betting options. Having its own sportsbook platform has allowed for faster innovation and greater adaptability, providing a strong foundation for sustained strategic growth.
Adrian Vella, chief product and technology officer at LeoVegas Group, said of the launch: “This marks one of the most significant moments in our two-year journey to build a world-class, proprietary sportsbook. Every market launch has helped us refine the platform, improve the customer experience and strengthen our competitive edge.”
James Derbyshire, sports director UK & Ireland at LeoVegas Group, added: “Launching our proprietary sportsbook, Tiger, in the UK is another huge milestone for the group. As one of the most competitive igaming markets in the world, I’m excited to see our customers enjoy the product and engage with some fantastic new sports betting features tailored specifically for the UK market.”
Original source: https://igamingbusiness.com/sports-betting/leovegas-launches-in-house-sportsbook-tiger-in-uk/
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