iGaming in Peru: Why 2025 is the Best Time to Launch an Online Casino in Latin America

Blog
Why Peru has become the focal point of the iGaming industryIn 2025, more and more entrepreneurs are looking for entry points into emerging markets with low entry barriers, transparent regulation, and high growth potential. Peru stands out as one of the most promising such destinations on the iGaming industry map. Following the adoption of a progressive online gambling regulation law in 2024, the country has established a structured and transparent licensing system, launched an active campaign against illegal operators, and opened its doors to both local startups and international brands. For those considering launching an online casino, sportsbook platform, or B2B service, Peru is not just a new market—it’s a fully-fledged opportunity infrastructure, where a clear strategic approach can quickly lead to niche dominance and a sustainable business model.

Regulation as a Growth Driver

According to Peru’s Ministry of Foreign Trade and Tourism (MINCETUR), around 700 sports betting operators have been licensed since December 2024. The total number of licensed market participants has reached 4,516 companies, including 60 online platforms and 280 related service providers. The government is focusing on transparency, consumer protection, and economic development. The regulator is actively combating the illegal sector: over the past year, 15% of unauthorized websites have been shut down, and the number of users on unlicensed platforms has dropped by 40%—one of the most notable achievements in the region.

Strict Oversight and Clear Rules

One of the key developments is the expanded authority granted to the General Directorate of Casinos and Slot Machines. It now has the power to:
  • Inspect and block illegal platforms,
  • Cooperate with payment systems to prevent illicit transactions,
  • Initiate closures of violators based on digital monitoring data.
This proactive stance creates a predictable and secure environment for business operations. What renders the Peruvian market especially appealing

Tax Policy: Rational and Progressive

As of January 2025, Peru introduced a 0.3% tax on sports betting, which is set to increase to 1% in July. This moderate rate makes the market attractive both for local startups and international brands looking to scale their presence in the region.

Major Players Enter the Market

Leading global operators have already shown strong interest in the Peruvian market. Active participants include:
  • Habanero
  • BGaming
  • Bet365
  • Stake
This is a clear signal that major players trust the rules of the game in Peru and are ready to invest in legally compliant growth.
Learn more about ready-made casino websites for a quick launch!

What factors should be considered when entering the casino market in Peru?

Conclusion: Peru Is Not Just a Trend—It’s a Strategic Opportunity Window

Amid global online gambling expansion, Peru offers a rare combination of flexible regulation, moderate taxation, and active government support for the legal sector. For entrepreneurs, this means one thing: the country currently offers a unique launchpad for entering the rapidly growing Latin American market. However, success in this niche is not a matter of luck. It depends on:
  • The ability to operate legally and build strong relationships with the regulator;
  • Choosing reliable technology partners and payment providers;
  • Understanding local specifics—from player behavior patterns to cultural nuances in communication;
  • And, finally, the capability to scale, using a Peruvian license as a springboard into neighboring markets.
If you're considering launching an online casino or betting platform, Peru ranks among the top 10 strategic entry points for 2025. The key is to act not impulsively, but with a clear plan, backed by expertise and a systematic approach to risk management. Betting on Peru is not a gamble—it's a managed investment into a stable and expanding market

Do you want to launch your own online casino?

We have been in the Gambling industry since 2004: we know how to start effectively!