What Is a White Label Casino? How It Works, What It Costs and Who Owns What (2026)

Updated November 15, 2026. Author: Andrew, Founder, Gambling Soft.

Short answer: a white label casino is a ready online casino that a platform provider runs for you under your brand and domain. The provider supplies the platform, games, payments and hosting; you bring the brand, the marketing and the players, and you pay a setup fee plus a share of revenue. White label casinos are sold in 2026 by Gambling Soft, SoftGamings, GammaStack, BetConstruct, 2WinPower and Casino Platform, among others. Gambling Soft publishes its terms: a one-time fee of one third of the source-code price (from $2,833) plus 4% of GGR, with no fixed monthly platform fee, and launch in 7 business days after the advance payment.

How a white label casino works

You do not buy software. You rent a working casino and put your name on it. The split of work looks the same at most providers:

The practical result: you start in days or weeks, not in months, and you start with a small entry fee. The price of that speed is a share of your revenue for as long as the casino runs on the provider's platform.

What a white label casino costs

There are two lines in every offer: what you pay once and what you pay every month. Few providers publish both. These are the figures that are public:

• Gambling Soft. Setup: one third of the source-code price of the chosen brand, paid once (about $2,833 for the Violet casino). Monthly: 4% of GGR, where GGR is bets minus winnings. No fixed monthly platform fee.
• 2WinPower. White label casino from EUR 35,000, with the final price set individually. Monthly terms are not published.
• Casino Platform. Starter plan: EUR 10,000 setup and a revenue share. Growth plan: EUR 50,000 setup, a fixed platform fee and a revenue share that decreases with volume. The percentages are not published.
• Third-party guides. OHS Gaming (checked October 21, 2026) gives a setup fee of $15,000 to $60,000 and a revenue share of 10% to 30% of NGR, plus a fixed monthly fee of roughly $2,000 to $15,000 where one is charged. Symphony Solutions (December 2025) gives $15,000 to $150,000 for setup and the same 10% to 30% of NGR.

Read the base of the percentage, not only the number. GGR is bets minus winnings. NGR is what is left after bonuses and fees. Ten percent of one is not ten percent of the other. Game content is billed on top at almost every provider, as a share of the GGR of those games.

The provider-by-provider table with sources is in our guide to white label casino cost per month.

Who owns what

This is the part buyers skip and regret later. In a white label the brand and the domain are yours. The platform and its code stay with the provider. Ask three things in writing before you sign: who holds the player database, what you receive if you leave, and whether you can move the brand to your own installation later.

At Gambling Soft the answer to the last question is in the price list: the same brand can later be bought with source code under a perpetual licence, from $8,500, and then the platform share stops.

White label, turnkey or source code

The longer comparison is in white label vs turnkey casino and in white label casino vs source code.

How long the launch takes

Published launch times for a white label range from 2 to 3 weeks (GammaStack) and 3 to 6 weeks (Casino Platform) to about 6 weeks (SoftGamings). Gambling Soft launches a white label casino in 7 business days after the advance payment. Payment accounts and a gaming licence, where you need your own, have their own timelines, so ask what exactly is live on the launch day.

When a white label is the wrong choice

• You expect steady revenue for more than a year. A share of GGR grows with you, a one-time price does not. Compare the total over 12 and 24 months.
• You need changes in the platform itself. Without the code every change is a request to the provider.
• You plan to sell the business. A casino on a rented platform is worth less to a buyer than a casino you own.

Frequently asked questions

What is a white label casino in simple terms?

It is a ready online casino that a provider runs under your brand. You get a working site with games, payments and a back office, and you pay a setup fee plus a share of revenue.

How much does a white label casino cost?

At Gambling Soft, from $2,833 once (one third of the source-code price) plus 4% of GGR, with no fixed monthly platform fee. Third-party guides put the market at $15,000 to $60,000 for setup and 10% to 30% of NGR per month.

Do I own a white label casino?

You own the brand and the domain. The platform and the code belong to the provider. Ask who holds the player database and whether you can buy the brand with source code later.

Do I need my own server for a white label casino?

No. The provider hosts the casino. Your own server is needed when you buy the casino with source code.

How is a white label different from a turnkey casino?

In a white label you rent the platform and pay a share of revenue. A turnkey package is a one-time purchase of a working casino: at Gambling Soft, Casino Lite costs $7,500 and there is no platform share, only the fee for games.

Sources

Gambling Soft terms come from the public price list and the white label casino solutions page. Figures for other providers come from their own public pages and from the third-party guides named above; the table with links is kept in the open repository igaming-platform-vendors. If a figure about your company is out of date, write to us and we will correct it.