The iGaming industry is undergoing significant transformation, and one of the key drivers of this change is the growing number of female players.
New analyst reports show that the female audience is having an increasing impact on the online betting and casino market. This trend is not only reshaping user preferences but also forcing operators to adapt.
For those planning to launch an online casino, the growing influence of women in iGaming represents an opportunity to build a strategy that reflects the evolving audience from the very beginning.
New operators who adapt their platforms to the interests of female players can gain a competitive edge through broader reach and stronger user loyalty.
Women in iGaming: How the Industry Is Changing Under the Influence of a New Audience
Previously, iGaming primarily targeted male audiences, but today the situation has changed.
Women now account for 30–40% of all online players worldwide. This growth has been driven by digitalization and the availability of mobile platforms—59% of women prefer to play on mobile devices compared to 52% of men.
However, women are not simply becoming part of the gaming community—they are reshaping it. Unlike men, who tend to favor high stakes and riskier strategies, women lean toward more measured gameplay. They make smaller but more frequent deposits, often choosing low-volatility slots, lotteries, and bingo.
With this in mind, operators looking to diversify their content can purchase online casino games tailored to the preferences of female audiences.
The Industry Adapts to New Preferences
For operators seeking to attract and retain female players, it is essential to consider the key behavioral traits of this audience.
Women are 30% more likely than men to use responsible gaming tools such as deposit limits and self-exclusion. This highlights the need for transparency, personalization, and social engagement.
Casino software tailored to female players and offering a user-friendly interface plays a crucial role.
Key solutions to adapt to emerging trends include:
- A wide selection of games that meet diverse gaming preferences.
- Personalized promotions and loyalty programs to boost engagement.
- In-depth analytics to track and understand evolving player behavior patterns.
- Moving away from stereotypes in marketing: research shows female players are more motivated by entertainment value and the social aspects of gaming.
- A ready-made online casino script that allows operators to quickly launch a platform adapted to the female audience.
The Future of iGaming
The increase in female players is not a temporary trend but a long-term shift in the industry. Operators who adapt their platforms, marketing, and game mechanics to this audience will secure a competitive advantage.
- Gaming companies that ignore this trend risk losing millions in potential revenue.
- Women already make up as much as 40% of online players and contribute significantly to industry revenues.
- Women spend 78% of their wagers on slots and gambling games, while men allocate around 70%.
- Female players generally play more frequently—averaging 32 deposits per year compared to 19 for men.
- Annual spending is comparable—despite smaller wagers, women’s total deposits may match or exceed those of male players due to higher play frequency.
